301 S. 2nd St. - Waco, TX 76701


Event Center

Downtown 301 welcomes you to enjoy a unique venue location like no other. What once was an iconic distribution warehouse, has been transformed into a modern day premier event venue. Two rooms provide flexible event design and guest attendance. Downtown 301 is the perfect blank canvas ready to capture your dream vision.



an inspiring space featuring a rustic-glam décor complete with authentic wood wainscoting accented by brilliant chandeliers, golden wall sconces, and mirror accents. The room features a built-in 18.5 ft. custom wood bar with mirrored backdrop. The room can accommodate up to 200 banquet guests, making it an ideal space for corporate luncheons, small wedding receptions, or personal ceremonies and celebrations.



a unique ballroom featuring dramatic 24 ft. high ceilings, golden chandeliers, a complimentary 560 sq.ft. stage with 66 sq.ft. band riser, a 12.5 ft. moveable bar, and private VIP Balcony. The room accommodates up to 750 banquet guests. The Main Ballroom is the perfect backdrop for corporate galas, grand receptions, indoor expos, and inflatable playscapes for children’s birthday parties.



an intimate space providing special guests an exclusive sitting area with private restrooms and prime views of the stage action. It’s the perfect spot for a sponsor reception or fundraising activity.



a private lounge area featuring expansive mirrors and windows, a built in bar, and private bathrooms. Guests can use it as a bridal lounge, entertainer’s green room, or event staff office.




  • The 301 Salon can be rented separately apart from the entire venue facility.
  • The 301 Salon and VIP Balcony are included with Main Ballroom Rental.
  • The 301 Retreat is complimentary with either rental package.

Guests may Contact Us to schedule a private site tour by appointment.