No longer booking

About Us

Downtown 301 has an iconic past and bright future. For over thirty years, the downtown landmark served as the Dudley Hass Distributing Co. The business closed at the same time as Waco’s tourism and downtown revitalization efforts expanded. BP Commercial capitalized opportunity with vision, transforming the industrial warehouse into a brilliant, premier events center.

One step inside, and it’s easy to see why Downtown 301 is a choice venue for hundreds of clients. The main foyer welcomes guests with a flood of natural light and five foot chandelier. Two event rooms boast over thirty chandeliers, complimentary equipment, and other desirable amenities. The 14,000 square foot facility can accommodate 20 to 950 guests making it an ideal location for:

  • Birthday Parties
  • Bridal/Baby Showers
  • Business Trade Shows
  • Corporate Galas
  • Fraternal Banquets & Events
  • High School Proms
  • Non-Profit Fundraisers
  • Quinceaneras
  • Rehearsal Dinners
  • Weddings & Receptions

Downtown 301 is ideally located in the heart of Downtown Waco, only blocks from Magnolia Silos, three convention-quality hotels, and the Warehouse Entertainment District. The Historic Brazos River is within walking distance and Baylor University is less than five minutes down the road. This central location provides the perfect destination weekend for family and guests.

Christina Swanson, CMP serves as Venue Manager. She has been a Certified Meeting Planner through the Events Industry Council since 2011. Christina shares over fifteen years of event planning experience with clients. Her roots run deep and she is proud to call Waco home. Christina graduated from McLennan Community College and Tarleton State University. She has served on numerous local non-profit boards and committees.

Downtown 301 is beautifully maintained thanks to local small businesses: Bain Paper Company, Belle Window Cleaning, Boss Cleaning Service, and H&M Landscape.

Guests may Contact Us to schedule a private site tour by appointment.